Production

What Does an On Set Makeup Artist Do for Commercials and Video?

By , licensed aesthetician and makeup artist

Published September 23, 2026 | Last reviewed October 1, 2026

Camera ready makeup finished by Bridgette Goulet, the natural complexion work she brings to commercial and video production sets

What does an on set makeup artist do for commercials and video production?

As an on set makeup artist in Maine, I get everyone camera ready, then stay close through filming for shine control, touch ups and continuity. I work commercials, corporate video, interviews and photo shoots across Maine and beyond. My rate is quoted per job, and travel is $100 an hour round trip from Lewiston.

My most recent on set job was a full 10 hour day, and I stayed through wrap. During takes I stand by off camera, then step in for touch ups when you break.

Clients have left me 60 five star reviews across Google, The Knot, WeddingWire and Facebook, and Google sits at 5.0 from 33 of them. You can read them on Google before you book a day.

What does an on set makeup artist do on a commercial shoot?

I arrive at call time and set up a clean station close to the set, then work through the talent in the order the schedule needs. Each person gets skin prep first, because makeup on dry or oily skin is what looks heavy on camera. Then comes complexion work, shine control, redness evened out and brows tidied.

Once the first shot is up, I become part of the crew. I check faces on the monitor when I can, stay off camera during takes and step in when you break. The job is to get everyone camera ready quickly, then keep them there until the day is done.

I do makeup for commercials and advertising, political media and corporate marketing teams, testimonial spots, film, TV, broadcast interviews and documentary work. Anything where a real face is on screen for more than a moment benefits from someone whose only job is that face.

Why does camera makeup look different from everyday makeup?

A camera is not a room. Lights are brighter and closer than anything in daily life, and high resolution sensors show texture nobody notices in a mirror. Everyday makeup often adds glow, and on camera glow can read as sweat.

So I keep the base thin and even, control shine where it gathers and blend every edge. My kit is built for camera, with HD and 4K safe products across a wide range of skin tones. When it works, nobody watching the finished spot thinks about makeup at all.

Makeup by Bridgette Aesthetics in Lewiston, Maine, glowing skin with a defined eye

Do men wear makeup on camera?

Yes, routinely. Foreheads and scalps catch light, a fresh shave leaves redness, and a warm room during a long interview shows sweat by the third take.

Camera ready grooming for men means the shine is gone, the redness is evened and the brows are tidy. Nothing else changes, and the aim is that nobody looks made up. For a corporate testimonial or an executive interview, that is the whole point. Women on camera get the same thinking: a finish that reads as skin, with definition where the lens needs it.

What does continuity mean in production makeup?

Continuity means the face in the last shot matches the face in the first. A commercial is rarely shot in order, so a closing line filmed in the morning can sit two seconds from an opening filmed in the afternoon. If the complexion has slid or the lip has worn off, the cut shows it.

My part is to notice before the camera does, and I keep notes and reference photos on anything that has to be repeated. I check for shine where the lights catch it, lipstick that shifted after a meal and shots that are meant to match. I reset the look after lunch and after a location change, and I flag it to the producer when a schedule change means a face will not match.

Why does a makeup artist stay on set all day?

Because makeup is only finished for a few minutes. Lights heat the room, people talk and touch their faces, and a room that felt fine in the morning is humid by afternoon. Standing by means shine is blotted between takes and a lip is reset before a close up.

Blotting papers and a small touch up kit stay with me all day, so a fix takes seconds instead of a walk back to the makeup room. If the shoot changes locations, I can stay with the production when that is part of the booking. You can see the finish I bring to camera work on my editorial page and in my portfolio.

What should a producer send for a quote?

Send the call sheet if it is ready. If the schedule is still moving, send the location, call time, first camera time, talent count and any planned look changes. If people arrive in waves, I need to know who appears first, not only how many faces are in the day. If the production needs an NDA, send it with the booking details and I will sign it before the shoot.

Flag outdoor scenes, wardrobe colors, allergies and locations with limited space for a makeup station. A table, a chair, a power outlet and some even light make setup quick. With that, I quote my rate for the job and travel together. If you also need stills, my post on makeup for professional headshots covers photo days.

I reply within one business day with availability and a quote, so as soon as you have a date and a location, send me your shoot details.

Questions, answered

How much does a commercial makeup artist cost in Maine?

My rate is quoted per job, based on the shoot details, location, talent count and day length. Travel is $100 an hour round trip from Lewiston.

Do you travel outside Maine for productions?

Yes. I do production makeup in Maine and beyond. I handle overnights case by case.

Can you sign an NDA?

Yes. Send an NDA or other production paperwork with the booking details, and I will review and sign it before the shoot.

Are you licensed?

Yes. I hold a current Maine aesthetician license, and my credentials are on my licenses page.

Do you do special effects makeup?

No. I provide makeup, skin prep and on camera grooming only. I do not do special effects or prosthetics.

How far in advance should a production book you?

As soon as the date is set. Short notice days are worth asking about, because the calendar sometimes opens.

Production pages

More production guides

  • Makeup for Professional Headshots and Photo Shoots in Maine

    Yes, if you want your headshot to look like you on a good day. I even out redness and shine so the camera sees your face, not your skin texture. I do headshot and photo shoot makeup anywhere in Maine, quoted per job, with travel at $100 an hour round trip from Lewiston.

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CONTACT

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Have a question before booking? Call (207) 222-7578 or email bridgetteaesthetics@gmail.com. To book a standard appointment, use online booking.